The impact of Proactive Sustainability Strategy and Sustainable Leadership on Corporate Sustainability performance

Authors

  • Syeda Ridda Zainab Faculty of Management Sciences, International Islamic University Islamabad
  • Kausar Fiaz Khawaja Faculty of Management Sciences, International Islamic University Islamabad
  • Samina Ali Asghar Assistant Professor, FMS, International Islamic University, Islamabad, Pakistan

DOI:

https://doi.org/10.51239/nrjss.vi.272

Keywords:

Proactive sustainability strategy, Sustainable Leadership, Corporate sustainability performance, Environmental performance, Economic Performance, Social performance

Abstract

The purpose of this study is to investigate the role of proactive sustainable strategy and sustainable leadership on economic, environmental, and social performance, which are three dimensions of corporate sustainability performance. For this, a quantitative research approach was adopted and data was collected from 414 managers of the telecom sectors of Pakistan. SPSS was used to run statistical tests like descriptive statistics, correlation, reliability, and regression. The results revealed that all hypotheses H1 a, b, c, and H2 a, b, c were accepted i.e. proactive sustainable strategy and sustainable leadership has a positive and significant impact on corporate sustainable performance (social, environmental, and economical). The study concluded with discussion limitations and future recommendations.

Published

2021-06-30

Issue

Section

Articles