The impact of Proactive Sustainability Strategy and Sustainable Leadership on Corporate Sustainability performance
Keywords:Proactive sustainability strategy, Sustainable Leadership, Corporate sustainability performance, Environmental performance, Economic Performance, Social performance
The purpose of this study is to investigate the role of proactive sustainable strategy and sustainable leadership on economic, environmental, and social performance, which are three dimensions of corporate sustainability performance. For this, a quantitative research approach was adopted and data was collected from 414 managers of the telecom sectors of Pakistan. SPSS was used to run statistical tests like descriptive statistics, correlation, reliability, and regression. The results revealed that all hypotheses H1 a, b, c, and H2 a, b, c were accepted i.e. proactive sustainable strategy and sustainable leadership has a positive and significant impact on corporate sustainable performance (social, environmental, and economical). The study concluded with discussion limitations and future recommendations.