Effect of Time Wastage on Salesforce Retention in FMCGs of Pakistan with mediating role of Intention to Quit.


  • Ziauddin PhD Candidate, Qurtuba University of Science and Information Technology, Peshawar
  • Kashif Amin Associate Professor, Qurtuba University of Science and Information Technology, Peshawar.




Time wastage, intentions to quit, retention.


Retention of talented employees is one of the necessities of employers for the long-term growth and prosperity of any organization. Therefore, keeping in view, the required importance of this factor, this research study has been conducted to investigate and analyze the effect of time wastage on Salesforce retention in FMCGs (fast-moving consumer goods) sector of Pakistan with mediating role of intention to quit. It is important to mention that thinking to leave was out of the scope of this study. This is a quantitative research study. Data collected was cross-sectional using Qualtrics through an online survey. A questionnaire has been used as a tool to collect the data. The unit of analysis was individual and a simple random sampling technique was used. Data is analyzed by structural equation modeling (SEM) technique using PLS-SEM on statistical software SmartPLS3. This study has multifaced implications for academicians, practitioners, and policymakers.