The Empirical Analysis of Entrepreneurial Behavior among Adults in Punjab, Pakistan
DOI:
https://doi.org/10.51239/nrjss.vi.376Keywords:
Socioeconomic status, Career motivation, Entrepreneurial Instentions, Entrepreneurial PersistenceAbstract
Purpose: The concept of entrepreneurship has gained much devotion from governments and decision-makers in numerous countries, particularly in emerging countries already suffering from many problems like slow economic growth and development. The purpose of the current study is to investigate the impact of socioeconomic status and career motivation on entrepreneurial persistence among adults in Rawalpindi, Punjab, Pakistan. The study also investigates the mediating role of entrepreneurial intentions in the relationship between socioeconomic status, career motivation, and entrepreneurial persistence.
Design/methodology/approach: Data were collected from 366 adults (above 24 years). For the empirical analysis of the study, structural equation modeling was used to examine the association among the study variables.
Findings: The findings revealed that socioeconomic status and career motivation have a significantly positive impact on entrepreneurial persistence. However, entrepreneurial intentions mediate the relationship between socioeconomic status, career motivation, and entrepreneurial persistence.
Originality/value: It is important to deliberately increase the marvelous opportunities for communally impactful progress that an increase in adult entrepreneurship should be provided.
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Copyright (c) 2022 Aisha Saleem, Muhammad Rizwan Yaseen, Sofia Anwar, Muhammad Sohail Amjad Makhdum

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