Flaws in Strategic Communication of Pakistan: A Contemporary Analysis

Abstract

Purpose - This exploration endeavors to look at deficiencies in Pakistan's strategic communication framework, both broadly and worldwide. It offers the impression of recent concerns and makes proposals on ways of improving. Through an examination of correspondence methodologies in different conditions, it pinpoints deficiencies and gives actionable recommendations to enhance Pakistan's narrative and achieve foreign policy goals.

Study Design/Methodology/Approach - The research methodology for this study is exploratory. For this purpose, data collection consisted of searching electronic databases and a literature review to determine the intrastate and interstate strategic communication system and its basic flaws in Pakistan.

Findings- Pakistan must strategically communicate its independent foreign policy with the state's concern only. Pakistan has the edge over its transit routes with three ports, Karachi, Qasim, and Gawader, over the Arabian Sea. Strategic communication and trade linkage among those regions passing through the country can transform the country into an economic hub, resulting in a boost in interregional economic activity and business. For this purpose, Pakistan needs good leadership and governance practices to achieve the goals of political and economic stability within the region.

Practical Implications- The findings of this analysis hold significant practical implications for policymakers, communication professionals, and stakeholders in Pakistan. By highlighting existing flaws and areas for improvement, this study offers actionable insights to enhance the effectiveness of strategic communication initiatives. Its implementation can strengthen national narratives, improve public perception, and bolster diplomatic relations, thereby advancing Pakistan’s interests on both domestic and international fronts.

Originality/Novelty- The insight derived from this research can serve as a valuable reference for enhancing strategic communication practices in the Pakistani context, thereby adding to the body of knowledge on communication strategies in the region.