Impact of Knowledge of Financial Inclusion and Digital Finance on the Behavioral Intention of University Students.

Abstract

Purpose - The research aims to investigate how university students intend to behave in terms of digital finance and financial inclusion and how these things impact their usage behavior of financial services.

Study Design/Methodology/Approach - The research design is quantitative, involving a sample of 250 Pakistani university students surveyed with structured questionnaires. The aim is to assess students' views on digital finance and financial inclusion. Data were analyzed using SPSS to compute descriptive statistics, check instrument reliability, and explore correlations between students' behavioral intentions, digital finance, and financial inclusion.

Findings - The results show that the student's behavioural intentions towards digital finance and financial inclusion, and these services, are positively and strongly related. This means that when students are more involved and knowledgeable concerning digital money, they will have a relatively more positive behaviour formation toward using these services.

Practical Implications- The findings of this research are important in incorporating financial literacy programs into the curriculum of various schools, colleges, and lawmakers. By doing this, they could be able to increase the degree of interaction between students and financial services, hence encouraging most students to use digital banking and be more financially included.

Originality/Novelty- This research contributes to the existing literature by providing much-needed primary data on the behavioral intentions of students at Pakistani universities toward digital finance and financial inclusion. It also underscores the fact that literacy in financial matters is important in developing young people's attitudes and participation in financial services.